How SEO Made MakeMyTrip the Giant of India's OTA

MakeMyTrip, one of India's leading online travel agencies, faced slow organic traffic growth and tough competition from rivals like Cleartrip and Yatra. Our team partnered with MakeMyTrip to implement a comprehensive SEO strategy, driving significant increases in organic traffic, market share, and brand recognition.

Client
MakeMyTrip
Year
2008-2011
Services
[SEO] [Technical SEO] [Domain Migration]
Industry
OTA / Travel & Hospitality
Project Summary
MakeMyTrip was experiencing slow-growing organic traffic and faced formidable competition in the OTA market. We implemented a comprehensive SEO strategy that included domain migration, dynamic page creation, and technical SEO improvements, resulting in substantial growth in traffic and brand dominance in the Indian market.
{10.3x}
Non-Brand organic traffic grew from Oct 2008 to May 2011
{3.36M}
Monthly SEO Sessions.
The Challenge
MakeMyTrip was experiencing slow-growing organic traffic and faced formidable competition in the OTA market, with competitors like Cleartrip and Yatra investing heavily in SEO.
Our Approach
We developed a comprehensive SEO strategy that included domain migration, dynamic page creation, and SEO value transfer. Additionally, technical SEO improvements, on-page optimization, and the introduction of fat footers were implemented to boost indexing and ranking.
We also launched content marketing initiatives to target trending travel destinations and seasonal demands, which helped to further improve engagement metrics and drive new customer acquisition during peak travel periods.
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Comprehensive SEO Strategy for Market Leadership
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Process and Steps Taken

We implemented several key strategies to enhance MakeMyTrip's organic presence.

Conducted a full domain migration and site cleanup.

Implemented dynamic optimization for newly created pages.

Introduced fat footers for better crawling and indexing.

Monitored performance and adapted to Google's frequent algorithm changes.

Enhanced technical SEO and on-page optimization for improved ranking.

The introduction of dynamic pages led to a 120% increase in organic traffic

The Result
The SEO strategy led to a 10.3x increase in non-brand organic traffic and substantial improvements in keyword rankings. MakeMyTrip successfully established itself as a dominant online travel agency in India, enhancing its digital visibility and market share.
Substantial increase in traffic, market share, and brand recognition, making MakeMyTrip the dominant OTA in the Indian market.
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